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HIRSCH Bracelets

Vienna Kohlmarkt - Österreich Werbung / Harald Eisenberger

History & Heritage

Johannes Franz Hirsch founded the company in 1765 as a master leather craftsman in Neunkirchen, Lower Austria. 1935 saw the invention and patenting of the Hirsch vacuum belt for the emerging automotive industry. In 1955, Hirsch invented a process for joining upper and lining leather without joints.

It was included in the Handbook of Leather and Bag Masters as the Hirsch Rembordé technique and has been the standard of the watch bracelet industry ever since. This was followed in 1961 by the invention of the Hirsch vending machine for watch straps. The design of the vending machines has been influenced by architects and designers over the years. The vending machine developed by Hans Hollein is on display at the Museum of Modern Art in New York City. Under Hans Hirsch’s son and successor, Hermann Hirsch, the products were refined and exported for the first time.


Design & Innovation

In 1991, Hirsch began producing bracelets for watches in India. In 1995, together with the Italian designer Matteo Thun, the new Corniche sales display was developed, which won the European Design Award.

The company has been managed by Robert Hirsch, Hermann Hirsch’s son, since 2000. In the meantime, Hirsch has become the main supplier to the Swiss luxury watch industry, producing bracelets not only in leather, but also in metal, textiles and rubber.

Hirsch developed an IDentification bracelet in 2002. With the help of integrated microchips, the bracelets can be equipped with additional functions and access authorizations, monetary values or personal data can be stored in them. In 2005, Robert Hirsch bought the company from his father.



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